The Drift Story

Drift Marine Co. was founded with a simple but bold mission: to change the way people think about their boat care routine.

Avid boaters, obsessed with keeping their investments meticulously clean and protected, Drift's founders were always left with a feeling that the products they invested in rarely lived up to the hype and marketing claims on the bottle. After years of frustration — the water spots, the grime, the harsh chemicals, and endless hours scrubbing — they decided to do something about it. They were tired of relabeled automotive and household cleaners that didn’t deliver, and thought there had to be a better way.

Boaters needed something better — smarter, faster, and tougher. They needed a system that could keep up with real-world boating and the demands of life on the water.

Originally designed for friends, family, and a small group of lake neighbors, the duo teamed up with a Ph.D chemist and set out to build what they wished existed:

The Drift System — a complete lineup of performance-driven marine care products, built from the waterline up. Every formula was designed to work harder, clean easier, smell better, and protect longer, all while saving time and elevating the boating experience.

It all started with Mineral Mist+, a 3-in-1 detail spray, polymeric sealant, and hard water spot remover that immediately caught the attention of boat enthusiasts and detailers alike. The ease of use and mirror-shine results created a firestorm of inquiries and requests from like-minded enthusiasts and the product rapidly gained a loyal following.

From those first bottles to a fully realized product ecosystem, Drift Marine Co. was born—a brand built for boaters, by boaters and engineered to be the highest performing and most efficient maintenance system in the industry.

Whether you're out every weekend or just want your boat to turn heads at the dock, Drift gives you the shine, protection, and ease you’ve been missing.

This isn’t boat soap.

This is Drift: The Performance Marine Care System.